Data science shows that salespeople who reach actual decision makers are 341% more likely to close the business. And to prove the validity, just 15% of the bottom half of all salespeople can do this effectively. This module focuses on building your relationships with decision makers. Here, you will explore strategies to identify and develop a multi-modal contact cadence to connect with the decision makers. You will also learn to create relationships with the gatekeepers to reach the decision makers. It will help you prioritize the customers and their outcomes by actively seeking out challenges you can help them solve.

Learning outcomes include:
- Identify and research decision makers to better understand their needs and priorities
- Increase response rates with tailored messaging to address specific decision makers and their concerns
- Develop a multi-modal contact cadence
- Develop beneficial relationships with gatekeepers blocking access to decision makers

This course is best viewed in Google Chrome's web browser.